To improve their sales in Martinique, Clément rums are offering a BIB version of their Sélect Barrel.
In order to ensure consistency, we have conserved the product’s identity while finding a graphic solution better adapted to the format (fragility, transport, use).
To give the product added value, we have opted for the interplay between matt and gloss varnish, referring to the shape of the brand’s bottles, which have two distinct volumes.