Cortuga is a brand dedicated to rum with a tribal turtle as an emblem. This icon illustrates the customer's wish to evoke travel, nature and the Caribbean.
This product being distributed in liqueur store, the category of alcohol had to be recognizable and reassuring at first glance.
Thus, after exchange with the customer, we opted for a 100% illustrated label. The set is delicate, penciled with detail and finesse. While freshness as to the choice of colors, the dressing suggests a spiced rum with a rich and subtle experience.