Portfolio > Design of the Joyau de France range for Champagne Boizel
CLIENT : CHAMPAGNE BOIZEL
PROJET : Joyau de France
DATE : September 2015
PROJET : Joyau de France
DATE : September 2015
A fine renaissance for Boizel’s Jewels, with simplicity and modernity as the watchwords.
BrandOn worked closely with Champagnes Boizel to revamp the image of their Joyaux de France.
As Boizel’s icons, these wines have been given a special, curvaceously feminine, elegant bottle, allowing the champagne to express itself discreetly.
The main objective was to include the name of the range on the label while ensuring easy readability.
The facelift is intended to modernise the overall look, with a light, elegant style.
In order to deal with the problem of adding more text to a label of limited size, we separated the coat of arms, putting it higher up, thus making it stand out much more clearly. The formats aim at simplicity, while conserving the wines’ premium image. The gilding is present without becoming ostentatious.
The sparkling, uniformly red jewel in the centre of the neck label combines with the coat of arms to give the Joyaux de France a coherent image.